In Brief

I created the web page for the TarloInTesta project: a handicraft project by Roger Paonessa, who makes customised articles in wood. Desktop and mobile responsive.

Client

Roger Paonessa

The customer problem/pain points

He needed to have an online presence to help those interested in his products to see his work and ask questions.

My goals/proposed solution

  • The highlights of his creative process
  • Provide visual evidence of works already executed
  • Give the user the opportunity to request information/quotations. Automated emails with Zapier.

Design Process

We first stopped to reason and isolate his Unique Value Proposition, the unique strengths of his work. I created a text that would help the visitor understand how his products are better than many other manufacturers, while keeping the text as short and simple as possible.
I generated the various parts of the site with a typographic hierarchy and colour harmony.

Tools

Carrd.co
Zapier

Result

notion image
badge